Episode 2 · November 27, 2023
What Soulful Design Feels Like
with Sylvie Leveiller
Designer Sylvie Leveiller joins Tyzen to explore design as a felt experience, not just a visual one. They cover trusting intuition over consensus, presenting one Source-led concept instead of three, and how spaces, brand, and self-alignment shape the energy people feel.
Chapters
Beauty is really something that is felt more so than seen, and that's something that I've really learned to embrace and bring into life on multiple different layers.
Show Notes
- Sylvie defines her work as creating love through art, branding, and design, where beauty is felt before it is seen
- Breaking out of the good-girl, follow-the-rules conditioning to trust her gut and design from her own voice
- Shifting from three logo concepts to one Source-led concept, and asking clients how it feels instead of what is wrong with it
- Spaces as energy: Love Garden, the I am love mirror, rearranging rooms, plus the Generator Human Design thread and the stutter that dissolved through alignment
Key Takeaways
- Design lands as a feeling, not a look. Ask how something makes a person feel rather than picking apart fonts and colors, and the brand gets more powerful and Soulful.
- Going all-in on one intuitive concept from Source beats hedging with three. Clients hire an expert to make the call, not to combine options into a Frankenstein logo.
- Misalignment shows up in the body. Sylvie’s years-long stutter fell away on its own as she stopped efforting and simply became more fully herself, and mirror practice (a date with yourself) helped surface that truth.